Berjaya University College of Hospitality - Bachelor of Events Management (Honours)

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Bachelor of Events Management (Honours)
JPT/BPP (KA9736) 09/14 (PA9736)

The Bachelor of Events Management (Honours) aims to produce graduates who can engage with specialists in planning and executing a range of routine and complex events. You will acquire the essential knowledge and skills needed to develop yourself into a multi-disciplined, creative individual who is able to effectively contribute to the meetings, incentives, conventions and exhibitions (MICE) sector.

Gain exposure and develop your people skills, business-related skills and creativity with the tangible reward of seeing a project through to completion effectively and efficiently.

Apply to any company under the Berjaya Group of Companies and you will be given preference over other candidates

As an integral part of the programme, you will undergo 24 weeks of comprehensive professional work placement. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.

Entry Requirements:
• STPM or A-Levels or equivalent with a minimum of two (2) principal passes.
• UEC with a minimum of five (5) credits.
• Applicants with other qualifications are considered on a case-by-case basis.

Intakes:
• January, April & August

Duration:
• 3 years including 24 weeks of professional work placement.

MODULES
Introduction to Special Events Management	Events Stakeholder Behavior
IT Application in Services Environment	Event Risk, Health & Safety Management
Principles and Practices of Management	Events Project Management
Introduction to MICE Events	Event Sponsorship
Personal Skills Development 1	Moral / Islamic Studies
English for Academic Reading & Writing	Events Production & Operations
MICE Venue & Facilities	Strategy & Innovation for the Service Industry
Accounting for the Service Industry	Statistics for the Service Industry
Marketing for the Service Industry	Executive Communication at Work
Personal Skills Development 2	Business Ethics & Corporate Citizenship
Events Marketing, Advertising & Public Relations	Research Methods for the Service Industry
Mechanics of Event Planning	Entrepreneurship Development
Economics in the Service Environment	Legal Issues in Events Industry
Malaysian Studies	Research Project
Personal Skills Development 3	Bahasa Kebangsaan A / B
Revenue & Profit Management
Cuisine and Beverages for Event
Managing People in the Service Industry