Bachelor of Retail Management (Honours)
JPT/BPP (KA9762) 09/14 (PA9762)
The Bachelor of Retail Management (Honours) programme aims to provide you with the opportunity to practise and develop skills and knowledge most valued by the retail sector. You will gain an excellent business education and the specialist approach needed for your chosen career. The programme is based on a core of business and management subjects combined with industry-related retail subjects.
Why Choose This Programme?
The world revolves around businesses. To participate in the profit-making and sharing of this trade, you will need a set of skills to generate and gain the wealth that is out there.
What To Expect From This Programme?
This programme will provide you with core business and management modules combined with retail related components such as e-commerce, revenue and profit management, legal issues in retail, entrepreneurship development, buying and merchandising decisions, retail loyalty and events, store operations, store development, retail technology and more.
| Programme Module | |
| • Principles of Retailing | • Revenue and Profit Management |
| • Retail Marketing | • Statistics for the Service Industry |
| • Retail Location Analysis | • Strategy and Innovation for the Service Industry |
| • Managing Retail Operations | • Service Quality Management |
| • Supply Chain Management | • Research Methods for the Service Industry |
| • Retail Customer Service | • Contemporary Ethics and Corporate Citizenship |
| • Buying and Merchandising Decisions | • Entrepreneurship Development |
| • Retail Advertising and Promotion | • Research Project |
| • Retail Loyalty and Events | • English for Academic Reading and Writing |
| • E-Commerce | • Executive Communication at Work |
| • Loss Prevention in the Retail Business | • Personal Skills Development 1 |
| • Legal Issues in Retail | • Personal Skills Development 2 |
| • Contemporary Issues in Retail | • Personal Skills Development 3 |
| • IT Application in the Service Environment | • Industrial Training |
| • Economics in the Service Environment | • Bahasa Kebangsaan A/B |
| • Accounting for the Service Industry | • Pengajian Malaysia |
| • Principles and Practices of Management | • Pendidikan Moral / Pengajian Islam |
| • Managing People in the Service Industry | |
- (Students can choose any two (2) elective subects from the Hospitality, Tourism, Retail or Events programmes.)
Internship Programme:
You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.
Entry Requirements:
• STPM or A-Levels or equivalent with a minimum of two (2) principal passes.
• Applicants with other qualifications are considered on a case-by-case basis.
Intakes:
January, May & September.
Duration:
3 years including a semester of internship.
“This programme will allow you to demonstrate an awareness of the means used by retailers to integrate different fuctional areas such as buying, merchandising, logistics, marketing, operations and computing that will allow you to have a better understanding and mastery of the Retail industry.”
