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WHY CHOOSE THIS PROGRAMME?

· Practical hands on learning approach through field trips and renowned guest speakers

· 1st job priority to any companies under Berjaya Corporation group of companies

· Programme designed and delivered by experienced lecturers and industry experts

· Courses that are designed to meet the latest trends in PR

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WHAT TO EXPECT FROM THIS PROGRAMME?

· Opportunities to work with award-winning PR practitioners (strong industry linkage)

· Extra support to improve English proficiency in writing and communication skills

Diploma in Public Relations

JPT/BPP (N/312/4/007) 12/18 (PA 3061)

Effective communication management influences people’s perceptions and is able to generate a positive and favourable image of an individual, an organisation and even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of the company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.

Career Opportunities

  • Public Affairs Specialist
  • PR Consultant
  • Agency Director
  • Strategic Communications Manager

Diploma in Public Relations

Course

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Year One

• Principles of Public Relations
• Media, Culture and Society
• Introduction to Mass Communication
• English for Academic Purposes
• Critical Writing and Referencing Skills
• Introduction to Sociology
• Fundamentals of Business Computer Applications
• Communication Law
• Public Speaking Skills
• News Writing for Print Media
• The Event Industry
• Windows into Hospitality and Tourism
• Personal Development Skills 1
• Personal Development Skills 2
• Personal Development Skills 3

Year Two

• Principles of Advertising
• Desktop Publishing
• Principles of Copy Writing
• Introduction to Integrated Marketing
• Creative Writing for Media
• Social Media Strategies for Public Relations
• Art of Event Design
• Organization Communication
• Corporate Crisis Management
• Business Ethics and Corporate Citizenship
• Entrepreneurship Development
• Service Management
• Human Capital Management
• Internship

Professional Work Placement Programme

You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.

ENTRY REQUIREMENT

• SPM / O-Levels / UEC or equivalent with a minimum of three (3) credits;
including English.
• Applicants who possess other qualifications will be considered on a case-by-case basis.

INTAKE

January, May and September.

DURATION

2.5 years and a semester of internship.
*Subject to change to 2 years, pending Ministry of Higher Education’s approval.