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event-whyus

WHY CHOOSE THIS PROGRAMME?

  • Awarded as the Cluster leader for Events Management in Malaysia under the Malaysian Centre for Tourism & Hospitality Education (MyCenTHE).
  • Dedicated academic team with industry experience and specialized skill and knowledge to impart knowledge to students
  • Experiential learning through the Berjaya Immersion Methodology by learning from practical activities
event-whattoexpect

WHAT TO EXPECT FROM THIS PROGRAMME?

During the course of this programme, you will be involved in practical work, training, educational field trips, work exposure experience, designing and planning events under the guidance of lecturers. You are even instructed to attend and participate in real events as part of the requirement of the courses. Key industry players and event technical specialists are often invited to share their vast experience as well as challenges faced to further enhance your learning in this specialised field.

Bachelor of Events Management (Hons)

JPT/BPP (R/345/6/0583) 09/19 (A 9736)

The Bachelor of Events Management (Honours) programme prepares graduates who can be engaged as specialists in planning and executing a range of routine and complex events. You will acquire the essential knowledge and skills needed to develop yourself into a confident and creative individual capable of working in multidisciplinary event and meeting environment.

LA-DYK-1
LA-DYK-2

Accredited by

accredit

Career Opportunities

  • Event Manager
  • Entertainment Manager
  • Convention Sales Manager
  • Conference Organiser
  • Meeting Planner
  • Talent Management
  • Festival Planner
  • Wedding Planner

Bachelor of Events Management (Hons)

Course

home-course-bg

Year One

• Accounting
• Convention Sales
• Creative Design for Events
• Fundamentals of Management
• Integrated Marketing Communication for Events
• Introduction to Business Events
• Introduction to Event Industry
• IT Applications
• Mechanics of Event Planning
• Personal Development Skills
• Principles of Marketing
• Professional Development Skills
• Special Event Management
• Team Development Skills

Year Two

• Business Statistics
• Corporate and Incentive Travel Management
• Entertainment Management
• Event Production and Operation
• Event Project Management
• Event Risk Management
• Human Resource Management
• Legal Aspects for Hospitality and Tourism
• Revenue and Profit Management
• Service Quality Management
• Elective 1

Year Three

• Entrepreneurship
• Honours Seminar Series
• Internship
• Project Paper
• Research Methodology
• Elective 2
• Elective 3
• Elective 4

Internship

You will undergo a 16-week of comprehensive training that is specially designed to give you an intensive hands-on learning experience within a challenging work environment.

ENTRY REQUIREMENT

• STPM / A-Levels or equivalent with a minimum of two (2) principal passes.
• UEC with minimum five (5) credits.
• Applicants who possess other qualifications will be considered on a case-by-case basis.

INTAKE

January, May and September.

DURATION

3 years inclusive of a 16-week internship

INTERESTED?
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