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In today’s competitive world, understand how businesses work is vital. The relationship between the business and its consumers play an important role in the success of the company. This programme will equip students with the understanding and importance of this vital synergy to ensure minimal risks and maximum success.

The programme provides insights of the industry for a seamless transition from being students to becoming top marketing professionals.



This programme covers a wide spectrum of contemporary issues to managing leadership and planning to marketing analysis and decision making. Students will be able to widen their skillsets in hands-on approach and also leadership skills:

  • Strategic Marketing
  • Project Management
  • Managing Customer Loyalty and Experience
  • Contemporary Issues in Marketing

Bachelor of Marketing (Hons)

JPT/BPP (N/342/6/0093) 01/19

The Bachelor of Marketing (Honours) programme provides you with the fundamentals of successful marketing in the dynamics of any business environment. Students will be armed with the scientific and artistic knowledge to ensure the effectiveness as well as the practical aspects of marketing within an organization is fully comprehended.

Bachelor of Marketing (Hons)



Year One

  • Personal Skills Development 1
  • Academic Writing Skills
  • Principles of Marketing
  • Principles and Practices of Management
  • Ethnic Relations (Local Students)
  • Malaysian Studies (International Students)
  • Personal Skills Development 2
  • Microeconomics for the Service Industry
  • IT Application in Service Industry
  • Accounting for the Service Industry
  • Asia Marketing Management
  • Principles of Advertising
  • Personal Skills Development 3
  • Sales Management
  • Islamic Civilization and Asian Civilization (Local Students)
  • Communication – Malaysian Studies 2 (International Students)

Year Two

  • Consumer Behaviour
  • Principles of Finance
  • Managing Customer Loyalty and Experience
  • Managing People in the Service Industry
  • Contemporary Issues in Marketing
  • Fundamentals of Business Law
  • Marketing Leadership and Planning
  • Managing Corporate Reputation
  • Advanced Social Media Strategies for PR
  • Marketing Analysis and Decision
  • Business Communications
  • Entrepreneurship Development
  • Contemporary Ethics & Corporate Citizenship
  • Multimedia and Mass Communication Strategies

Year Three

  • Marketing Strategy
  • Marketing Research
  • E-Marketing
  • Marketing Communications
  • Internship (16 weeks)
  • Asian Business Market
  • Market Research Project
  • Social Responsibility
  • Professional Ethics


You will undergo a trimester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.


  • STPM with minimum of Grace C (GP 2.0) in any subjects and a pass in Mathematics and English at SPM level
  • A Levels with minimum of two (2) principle passes
  • UEC with minimum five (5) credits
  • Foundation / Matriculation with minimum CGPA 2.00
  • Diploma with minimum CGPA 2.00


  1. Malaysian Studies III / Ethnic Relations
  2. Bahasa Melayu Komunikasi II / Islamic Civilisation and Asian Civilisation
  3. Academic Writing Skills
  4. Professional Ethnics
  5. Social Responsibility


January, May and September.


3 years inclusive of a 16-week internship

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