Certificate in Digital Marketing Application

Certificate in Digital Marketing Application

Learn essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimizing content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics

Programme Features

  • Covers the key skills and main concepts relating to digital marketing
  • Certifies best practice in digital marketing
  • Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content
  • Awarded by BERJAYA TVET College upon completion of the programme
10 Weeks, class on Wednesday Only
Mode of Studies
Part time
Language of Instruction
Entry Requirements
  • Able to use computer
  • Basic knowledge on computer
Assessment Methods
  • Theory assessment
  • Practical assessment
Programme Modules
  • Digital Marketing Concepts: Key Concepts, Planning
  • Web Presence: Web Presence Options, Website Considerations, Search Engine Optimisation
  • Social Media Setup: Social Media Platforms, Social, Media Accounts
  • Social Media Management: Social Media, Management Services, Marketing and Promotion, Activities, Engagement, Lead Generation and Sales
  • Online Marketing and Advertising: Online, Advertising, E-Mail Marketing, Mobile Marketing
  • Analytics: Web Analytics, Social Media Insights, Email Marketing and Online Advertising Analytics

Why at BERJAYA TVET College?

  • Skill-based training with our industrial expert partners
  • Covers wide range of scope and prospects to meet the demand in the ICT industry
  • Real life and hands on experience in studies