Bachelor of Communication (Honours)

(N/321/6/0243) (10/23) (MQA/PA 10056)

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GOOD COMMUNICATION SKILLS IS THE KEY TO SUCCESS

Bachelor of Communication students will be armed with cutting-edge information and knowledge, critical thinking skills, leadership abilities, and industry experience, all of which to make students versatile as we prepare them for highly sought after jobs/careers in the communication and media-related industries.

BSCMA

WHY CHOOSE THIS PROGRAMME?

Communication is, of course, a basic part of human interaction in our work, play and daily living. It is also a key engine of growth in today’s global economy. The rise of the communication technology has generated a number of new jobs and careers. At the same time, it has opened up new possibilities to existing jobs and careers like in advertising and public relations. Having a bachelor’s degree in communication will certainly prepare graduates well for interesting and rewarding employment in:

  • the dynamic industry of advertising and branding to give products/services powerful appeal in order to develop an edge over the competition;
  • the world of public relations and persuasion to generate trust and loyalty for corporations among their various publics;
  • the challenging practice of implementing effective and productive communication flow and relationships in organisations like corporations;
  • the changing world of marketing and sales due to the new information/communication technologies that have opened up new approaches and ideas to marketing communication.
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WHAT TO EXPECT FROM THIS PROGRAMME?

The Bachelor of Communication (Hons) is a communication programme offering four (4) exciting specialisations:

  • Advertising & Brand Management
  • Public Relations & Persuasion
  • Organisational & Corporate Communication
  • Integrated Marketing Communication
BSCMA

CAREER OPPORTUNITIES

Advertising & Brand Management

  • Media Planner
  • Creative Director
  • Copywriter
  • Account Executives
  • Market Research Analyst

Public Relations & Persuasion

  • Public Relations Consultant
  • Media Relations Specialist
  • Publicist
  • Social Media Specialist
  • Spokesperson (for famous people)

Integrated Marketing Communication

  • Strategic Communication Specialist
  • Government Liaison
  • Content Marketing Specialist
  • Brand Strategist
  • Digital Marketing Specialist

Organisational & Corporate

  • Corporate Communication Manager
  • Speechwriter
  • Employee Relations Specialist
  • Organisational Development Specialist
  • Corporate Trainer
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DETAILS

PROGRAMME STRUCTURE

  • Understanding Human Communication
  • Media, Culture & Society
  • IT Applications
  • Public Speaking
  • News Writing for the Media
  • Principles of Advertising & Branding
  • Intercultural Communication
  • Fundamentals of Public Relations
  • Organisational Communication
  • Integrated Marketing Communication: Principles & Practices
  • Webpage Development and Management
  • Communication Law
  • Consumer Behaviour
  • Fundamentals of Copywriting
  • Brand Identity & Position
  • Critical Understanding in Social Media
  • Propaganda & Public Opinion
  • Image & Reputation Management
  • Managing Interpersonal Communication
  • Media Technology
  • Media Planning & Management
  • Communication Research Methods
  • Research Project
  • Campaign Management
  • Media Literacy
  • Political Communication
  • Corporate Social Responsibility (CSR)
  • Pass STPM or its equivalent with minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
  • Pass STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
  • A Diploma or its equivalent with a minimum of CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
  • A Diploma in Media and Communication/Mass Communication/Public Relations or its equivalent; OR
  • Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
  • UEC: Pass UEC with minimum Grade B for 5 subjects;
  • Any other qualifications will be considered on a case-by-case basis (in accordance with the qualifications that are recognized by MoHE)

January, May and September

3 years inclusive of  internship

You will undergo a trimester of comprehensive training that is especially designed to give you an intensive hands-on learning experience within a challenging work environment in the PR industry.

  • Malaysian Studies 3 / Ethnic Relations
  • Bahasa Melayu Komunikasi 2 / Islamic Civilisation and Asian Civilisation
  • Academic Writing Skills
  • Professional Ethics
  • Social Responsibility

INSPIRING LIVES, WIDENING HORIZONS

  • We pride ourselves on consistently producing well-rounded, professional and competent young adults through our inter-disciplinary and immersion teaching methodologies, as well as our distinct focus on language proficiency and personal poise.

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