BERJAYA SCHOOL OF COMMUNICATION

CREATE COMMUNICATE CONNECT

Be First

Communicate and articulate well

Communication skills, broadly defined as the ability to absorb and transmit ideas orally, visually and in writing, are highly sought after by employers in the 21st Century marketplace. That said, it is also critical that the information we receive and send out is correct. But in this fast moving age of high tech communication, where the only constant is change, it is also vital that we be the first to know, learn, experience, inform and reach out. For the longest time, being the first to publish or broadcast has always been the driving force of the news media. Today, to be the first is just as important in many other types of communication / media business — be it advertising, public relations, corporate communication, or media entertainment.

At BERJAYA School of Communication
Discern yourself from the rest and learn to communicate effectively in different media settings.

We are dedicated to educating students to become critical thinkers, eloquent communicators and skillful advocates and persuaders.

Topping it off, we are also committed to providing students with the added advantage of being the first to know, learn and apply what they have been taught. It is a way for them to be ahead of the competition or just for the pure joy of it.

We believe our graduates will succeed in the fields of public relations, journalism, broadcasting, advertising, marketing, management and human resources, to name only a few. They will be in high demand for their critical thinking and outstanding communication skills. And they will understand and benefit from the added value of being first.

If an exciting career in the dynamic world of communication is what you desire, be first to join us at BERJAYA School of Communication and turn your ability to articulate well into a rewarding career!

THE BERJAYAN ADVANTAGE

Course content will be delivered by means of lectures, tutorials, seminars and the like. For all of them, however, the focus is on “learning by doing”. In the context of the social sciences, this kind of student-centredness is intended to hone basic, practical and discipline-specific research skills. It also means that for the majority of our programmes and courses, assessment will take the form of 100% coursework. The idea is to promote learner autonomy and independent inquiry. Thanks to group work, students will learn to appreciate the value of collaborating with diverse others.

Supported by Berjaya Corporation Group of Companies and global connections, our students enjoy the opportunity to be placed in prestigious internships and first job priority status for work placements around the world spanning a range of industries.

Because of its location in downtown Kuala Lumpur, BERJAYA School of Communication is part school, part laboratory. Students only need to step outside to find topics for real-life case studies and research projects. The city campus makes it easier to bring urban society – in all its economic, political and cultural diversity – right into the seminar room and lecture theatre; at the same time, students will be able to apply what they have learnt to what can be observed in their immediate surroundings.

Humanities and social sciences require academics who are suitably qualified, well-read in their disciplines and news savvy. They are able to spot and articulate major developments in society. Our lecturers will challenge you to think for yourself within – but also across – their respective fields.

HIGHLIGHTS

Enough is Enough

Enough is Enough Press Conference organised by ALIFE to raise public awareness of the unfair action of the government in last minute cancellation of concerts featuring foreign artistes due merely to protest by a section of the population in Malaysia.

Love Your Kidneys

Love Your Kidneys Awareness Campaign that was successfully carried out by students for a class project in the Jan - April 2018 Trimester.

Be Fearless, Be Bold

The Be Fearless, Be Bold Event was a campaign by students for a class project in the Jan - April 2018 Trimester to help people face their fears and overcome them. It culminated in a talk featuring talks by a social activist talking about her active lifestyle despite having lost one of her legs, an economist offering tips on how to prepare for an economic downturn, and a financial planner explaining the importance of preparing one's retirement at an early age.

The Art of Batik

Ethnic Relations (Hubungan Etnik) is a compulsory general course taught by lecturers from the Berjaya School of Humanities & Social Sciences, Faculty of Liberal Arts. In this course students learn about the different ethnicities living in Malaysia including how to manage and enhance their relationship with the different races and appreciate the diverse art and cultures in Malaysia.

On 18 February 2017 students of the Ethnic Relations class organised an art event called the Batik programme. At the end of the activity, each student returned home with a better understanding of the art of Batik and a rich experience of inter-ethnic relations.

In the process of colouring and producing the batik designs, students and the facilitator, Encik Mohd. Farid bin Fauzi, share ideas and exchange views and learn about the different races’ interpretation of colours.

Baba Nyonya Through the Lens of Culture

On 7– 9 March 2018 BERJAYA UC students who were taking ‘MPU3112 Ethnic Relations’ course organised an Baba Nyonya event based on their project ‘Exploring Ethnic Diversity: Baba & Nyonya through the Lens of Culture’ in collaboration with Persatuan Peranakan Baba & Nyonya (PPBNKLS). The main aims of this programme were to promote cultural awareness, mutual understanding and unity among multiracial students by highlighting the uniqueness of Baba & Nyonya as one of the local ethnicities through the lens of culture. The event shared information on the cultural heritage of Baba & Nyonya such as the community’s historical background, traditional costumes as well as Peranakan cuisines and food customs.

Team Development Skills: The Labu Sayung Project

The Team Development Skills course is focused on getting students to actively participate in groups, adopt different team roles and demonstrate leadership qualities. For the Labu Sayong project, students in teams of two, research on various types of environment related issues such as deforestation, global warming, go green, air pollution, earth hour etc. After selecting one of the themes, students paint on a standard sized ‘Labu Sayong’ their adopted theme to reflect the environmental issue they are concerned with and their point of view of the issue.

What Our Students Say

“I chose to study the Diploma in PR at BERJAYA UC because the location of the campus is very convenient and everything is within our reach. As this is a city campus equipped with great facilities, we are able to have outdoor class exposure which helps build our interest in the course and prepares us for the industry.”

Ashika Nair

Diploma in Public Relations
“The classes are conducted very well in a conducive environment. Moreover, my coursemates and I have very good relationships. Overall, I am very satisfied with my choice and I have learnt many new skills such as writing reviews and giving presentations.”

Leong Lok Yan, Jolynn

Diploma in Public Relations
"As the classes are small, the attention given during lessons is more personal and lecturers can focus more on us individually. Given the size of the class, my classmates and I are quite close and we enjoy our lectures. The lecturers here are really helpful and often give us extra attention."

Tay Hun Hae, Justin

Diploma in Public Relations
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