We pride ourselves on consistently producing well-rounded, professional and competent young adults.
Tel : 6018 388 0681
Email: info@berjaya.edu.my
BERJAYA University College (DKU007(W))
Level 11 West, Berjaya Times Square, KL
Effective communication management influences people’s perception and is able to generate a positive and favourable image of an individual, an organisation or even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of a company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.
The programme provides students with the knowledge and skills required to excel in the ever-expanding communication industries. Courses are designed to increase understanding of public relations techniques and principles. At BERJAYA UC, students have the opportunity to gain exposure in different industries through an expansive network of the Berjaya Group of Companies.
The programme offers exciting theoretical and hands-on experience in managing communication with internal and external stakeholders. A number of field trips are especially designed to support student learning experiences. With qualified lecturers from the PR industry, the lessons will be geared towards honing strong analytical and decision making skills, in addition to effective verbal and written communication skills. These skills will be valuable during intensive internship programme.
January, May and September
2 years inclusive of a 16-week internship
You will undergo a trimester of comprehensive training that is especially designed to give you an intensive hands-on learning experience within a challenging work environment in the PR industry.
INSPIRING LIVES, WIDENING HORIZONS