SCHOOL OF COMMUNICATION
CREATE COMMUNICATE CONNECT
CREATE COMMUNICATE CONNECT
Communication skills, broadly defined as the ability to absorb and transmit ideas orally, visually and in writing, are highly sought after by employers in the 21st Century marketplace. That said, it is also critical that the information we receive and send out is correct. But in this fast moving age of high tech communication, where the only constant is change, it is also vital that we be the first to know, learn, experience, inform and reach out. For the longest time, being the first to publish or broadcast has always been the driving force of the news media. Today, to be the first is just as important in many other types of communication / media business — be it advertising, public relations, corporate communication, or media entertainment.
We are dedicated to educating students to become critical thinkers, eloquent communicators and skillful advocates and persuaders.
Topping it off, we are also committed to providing students with the added advantage of being the first to know, learn and apply what they have been taught. It is a way for them to be ahead of the competition or just for the pure joy of it.
We believe our graduates will succeed in the fields of public relations, journalism, broadcasting, advertising, marketing, management and human resources, to name only a few. They will be in high demand for their critical thinking and outstanding communication skills. And they will understand and benefit from the added value of being first.
If an exciting career in the dynamic world of communication is what you desire, be first to join us at BERJAYA School of Communication and turn your ability to articulate well into a rewarding career!
Course content will be delivered by means of lectures, tutorials, seminars and the like. For all of them, however, the focus is on “learning by doing”. In the context of the social sciences, this kind of student-centredness is intended to hone basic, practical and discipline-specific research skills. It also means that for the majority of our programmes and courses, assessment will take the form of 100% coursework. The idea is to promote learner autonomy and independent inquiry. Thanks to group work, students will learn to appreciate the value of collaborating with diverse others.
Supported by Berjaya Corporation Group of Companies and global connections, our students enjoy the opportunity to be placed in prestigious internships and first job priority status for work placements around the world spanning a range of industries.
Because of its location in downtown Kuala Lumpur, BERJAYA School of Communication is part school, part laboratory. Students only need to step outside to find topics for real-life case studies and research projects. The city campus makes it easier to bring urban society – in all its economic, political and cultural diversity – right into the seminar room and lecture theatre; at the same time, students will be able to apply what they have learnt to what can be observed in their immediate surroundings.
Humanities and social sciences require academics who are suitably qualified, well-read in their disciplines and news savvy. They are able to spot and articulate major developments in society. Our lecturers will challenge you to think for yourself within – but also across – their respective fields.